The Digitisation of Fashion

An immersive VR experience

Unreal engine 5

Visualising the amount of waste fast fashion produces and exploring how digital solutions can help reduce this.

A paradigm shift is a fundamental change in approach or underlying assumptions.
The Digitisation of Fashion is a paradigm shift as new technologies are allowing the industry and consumer to challenge and reevaluate how we create and consume fashion.
This is an ongoing change that is more relevant than ever and will continue to evolve and challenge our perception of fashion.

Research

Conducting Primary and Secondary research to discover the Drivers behind the shift and the Signallers that show it’s happening.

This involved User Interviews, relevant Exhibition visits and secondary researching.

The Audience

I felt it was important to keep the target audience as broad as possible, as the waste of the Fashion industry affects us all and we can all take steps to reduce it.

Keeping this in mind I made sure to make the experience as Inclusive as possible leaving it open for all to explore.

From concept to finished experience

I stayed true to my initial vision, making sure to make intentional design choices along the way.

Collaboration

I wanted to use this as an opportunity to showcase the work of Fashion Design students at Ravensbourne University, as they will be the new wave pushing Digital Fashion to new heights.

I worked with Fashion Designer Angela Lin Chen to incorporate her amazing examples of Digital Fashion into the experience.